Since the first radio show on November 2, 1920, was first broadcast, radio shows have always been big hits, bringing families together with fun, comedic, and some mystery shows until 2003, when podcasting was introduced to the world, but it wasn’t until 2014 that they gained popularity.
Modern podcasts are mostly in video and are basically like a radio show in video; some are still in audio and are like an interview between a host and a guest engaging in stories or conversations that the guest has or questions about things a guest did that the audience would like to know. Sharing views and opinions, even engaging in deep debates.
Podcasting can be done as a passion or business because it can be monetized in different ways, and you can really make a living being a podcaster through various platforms like YouTube and Sporty and even go as far as to make physical products and sell them to your audience.
The Purpose of Podcasts
Mainly, podcasts are for entertaining, pushing time, and just avoiding boredom because of the many fascinating topics that they cover on podcasts, but they are also for learning about new, misterious, secretes in the world and for financial gain to advertise various products.
As podcasts gain engagement by bringing celebrities from all platforms, they are again used as a platform to connect different content creators with listeners and gain trust, increasing engagement with content. Unknown content creators can bring more engagement, but within podcasts, you get to show your face and speak, and people tend to connect very well with people they can see and hear than with those they can only read their content.
Types of Podcasts
- Talking show: discussing various things based on various topics.
- Storytelling: talking about real life stories or events that happened to either the guest or host.
- Mixed style: combining topics and storytelling.
- Repurposed content: using other people’s blog posts or articles.
Monetizing your podcast
- Getting Money from Brands
Most content creators need engagement to be able to earn, and some also sell merchandise related to their content, either digital products or physical products, so in both cases, they need to advertise their products. If you have a successful podcast with a large following, big brands will pay you to mention their products, but in a natural way so that your followers won’t feel forced to buy.
- Selling Ad Space
Earning money from ads on a podcast is a normal thing. So podcasters sell ad space to big brands to advertise their products by using a 10-second time slot to talk about their products. Companies like Google, Mediavine, and EZOIC are some of the of the biggest and best companies that can help you earn more.
- Creating a Paid Membership Platform
Providing exclusive content just for exclusive members amongst your subscribers using platforms like YouTube, Sportify, and Patreon, with just adjusting some simple settings, you can create some videos and post them just for members with a monthly subscription.
- Selling Content, Courses, and Products
With the experience you have gained from every idea of starting a podcast and going through all that research, challenges, and mistakes with helpful tips, you can make a course or write a book about all your experience with making your podcast a success and sell it to your audience.
Engaging with your audience, keeping a close relationship, answering some of the questions that they leave in your comment section, and testing different ideas they have for your next content helps you build trust with your audience. At that point, it is easy to sell physical merchandise like clothing or plasticware like juice bottles and even stickers, and these can generate a lot of income for you.
- Making Money on YouTube
Because most people start their podcast journey on SPORTIFY and you have a large following there, you can draw that traffic to YouTube by posting your videos on YouTube as clips to maximize your earnings with ads. If you have a large following across all social media platforms, this can boost your podcast revenue, and this is how you earn big with podcasting by combining both YouTube and SPORTIFY.
- Using Your Podcast’s Popularity
When you are a social media celebrity, you are called an influencer, which means your ideas and opinions are important to a large group of people, and mostly everybody you encounter will take your input to heart. With that much power, you can do public speaking, host events, or teach about a topic you cover on your podcast, and some companies can use you as their ambassador, being an image of a certain product, and all these things you get paid to do.
- Just Asking for Donations
Your listeners or audience can support you in different ways: by viewing your content, recommending your content to their friends, or by simply donating money to you directly so that you can use it to buy more resources to gather research or come up with more fascinating content.
Conclusion
Podcasting is transformed from radio. This modern way of entertaining an audience where you can cover various types of topics catering to everything from story telling to interviews is now done on different platforms and can be monetized in so many different ways with monetization options like brand collaboration, ad revenue, membership, product sales, YouTube, and donations. Podcasting offers content creators various ways to accumulate revenue.
Frequently asked questions on podcasting (FAQ)
Wishing You a Lovely and Fruitful Journey
